About us
Our Mission
We are a revolutionary company with staunch mission to eliminate diabetes and other wheat or sugar health issue that can be controlled by diet alone. Our products are designed to behave as both a prebiotic and probiotic to naturally restore the gut flora responsible for our physical as well as mental health.
Our mission is twofold: to make the world a happier place by 1) fixing health issues associated with wheat based diets without giving up our carby favorites, and 2) restoring society's mental health by showing the world how to relearn a positive self-image, by celebrating body positivity, and by advancing society's perception of realistic and achievable weight goals.
Our Vision
Believe it or not, there are still people in this world (like us) who want to make the world a better place. There are a few of us who really do want to altruistically help others because it is the right thing to do. We are know-it-alls who love to educate and empower others to know how to help themselves through education and correct information so you too can make your own individual world a better place.
The other reason is because we have had it with mega-corporations filling their products with processed junk and chemicals, perpetuating misinformation by misrepresenting their ingredients to consumers who just want to feel better from healthier food. Did you know that at least 90% of the products on the market claiming to be keto really aren't keto? With the keto diet being as popular as it is right now, it has become a marketing word and has lost all its meaning. That's blatant misrepresentation. Not cool. We need to fix that.
Knowing how to cook and bake everything from scratch is a great skill to have, but our modern lifestyles prohibit most people learning this skill. We are here to solve that problem for you by making a readily available healthy and trustworthy brand.
Our Principles
We are motivated to create and produce excellent keto products indistinguishable from its wheat-based counterpart. We are a company built on self-acceptance, positive body image, and prioritizes self-care. Educating others about diet and ingredients in all products is important to us and will lead to a happier and healthier society.